Monday, March 31, 2008
Advertising Made Easy, Cost Effective
 In today’s market, anyone in business knows that advertising is the backbone to the success, and without it, you are "dead in the water". Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it’s just an idea, going nowhere. Whether you advertise online or offline, it can become a grueling and expensive experience, with no guarantees. I’m sure that there is not a business out there that has ever done any kind of advertising, that hasn’t lost a bunch of money, advertising their hearts out. Advertising is elusive. Excitement builds because you spend large amounts of money place your ads, guaranteeing you lots of exposure, and sales through the roof. You think that you can’t miss, that this is the one that will work, and you bet your money on it. Then you wait, and wait and wait, until you relies that you have just poured your money down the drain, and got nothing but a bad headache, and a slightly lighter wallet, for your efforts. So you pick yourself up and try again, because you are not a quitter. You say to yourself that the next one has to be better. So you repeat the process once again, and again, always waiting for your "lucky break". Meanwhile, your pockets are slowly being emptied, and you don’t have any sales. Your "great business" is going down the drain alongside your hard earned dollars. We know that the one thing that everyone needs, is people! Well, not just people, but people interested in buying your products. Sometimes that can be the hardest thing to find, no matter how much effort, time and money you put into advertising. There has to be a better way. After all, there are millions of people on the Internet making money right now, and they had to advertise their products to do it. They must have heard about Jason Potash’s Article Announcer. It really is a treasure. We use it for our business, and would be lost without it. It cuts our advertising time from weeks and even months down to a few hours a day, or every second day. Which most people who advertise online know, can be a very time consuming, and daunting task, with few results. The advertising that we have done, so far, is very cost effective. We have spent zero, yes, that’s right, zero dollars on advertising so far, using this program. This does not mean to say that all your advertising will be free forever, but the choice is now in your ball court. We have full control over where, when and how we advertise. There are ways to get your products, and services out there without breaking the bank. You can target your adverting to the people who would be interested in buying from you, and want to buy from you, because your products, or services are, "just what they were looking for". It’s called Niche marketing, and is becoming more and more popular all the time. Random advertising is now considered less effective than Niche marketing, and advertising through articles is now one of the hottest ways to advertise. Make sure you check out the best ways for you to advertise your business, so that you don’t loose your shirt. It can be a very fun, profitable, and an easy experience, with the right tools. By: Bobby G. Labels: Advertising |
Advertising Vs Public Relation
 Many people (maybe even your boss) don’t know the difference between advertising and PR. In advertising, you can use a lot of over the edge techniques. But PR requires a little more restraint.Think of advertising as your brother. He’s a party animal and everyone thinks he’s cool. On the other hand, you’re more refined. You don’t stay out late and hardly ever deviate from the norm. Part of the problem is that advertisements can pretty much say what they want. The company is paying for the ad space. As a PR professional, your job is to get free publicity. You’re responsible for getting the company’s name out there with no hype, just news. The challenge is clear but once you take the field, you’re ready to tackle an exciting career in PR. And you won’t be bored either. You’ll be writing press releases, organizing news conferences and producing company newsletters. You’ll even be a liaison between the media and your company. PR doesn’t stop there. There’s a whole list of functions you’ll be taking on, such as: public speaking, being interviewed on radio/TV, attending conferences, exhibitions and trade shows, arranging press launches, organizing opening days or visits to the plant and premises, coordinating studio and location photography and acting as the client’s spokesperson.As you can see, you have to be a jack-of-all trades. So make sure you are suited for PR. You need to be a sponge. Make the most of your time and on-the-job training. Listen, observe and learn everything you can. Be a grasshopper. You’ll be handling several different projects at once so you have to be multi-task oriented. You have to give each project 100 percent of your attention without neglecting the other projects. Show your colors. Be a chameleon. You better like people. You’ll be dealing with them a lot. And you have to adapt to any situation and be open-minded at all times. Long live the king! You’re the court jester. Nobody’s calling you a fool, but you’ll be the one generating ideas so be prepared to advise the king. You don’t need all of these traits but a little bit of each will be helpful. Once you organize your first press conference or speak to a TV reporter about your new product, you’ll know you made the right decision when you entered PR By: Bobby G. Labels: Advertising |